Why traditional PR skills are still important in our digital age
/You cannot help but notice it, the word “Digital” is increasingly becoming a prefix to “PR”, and as the scale and disruptive reach of social media and digital marketing channels grow and grow I am often asked if traditional PR skills are still important? I think they are - both for internal teams and also for agencies.
Read MoreWhat IS the point of your website?
/Is there such a thing as a dormant website I wonder?
I only ask because I heard someone recently refer to their web presence as just that, which concerned me as I don't think in today's 24/7 "always on" society anyone thinks that websites should be dormant.
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